swiss army

Perfect example:


What you see there is a re-issue of Victorinox Swiss Army’s first watch (*cough* timepiece).  Notice that classic leather band, with the extra piece of leather behind the watch band itself just to lay nice and comfortably on the wrist.  This is where the game gets changed… see that innocent looking leather dome beside the watch?  Well that’s to cover up the entire watch head, making you look like you have some sort of round leather brick on your wrist, and to likely protect the mineral crystal too. Check a screen shot of the watch in cover-up mode below:


A promo video featuring the watch:

A definite predicament of style and stunting.  Sure we’re talking Swiss Army money on the wrist, but as long as your not one of those herbs that I constantly hear taking that “man I have a cellphone, what do I need a watch for?” shit, then flaunt it if you got it.  I’m torn on this once, because I’m one of those guys that spent compact-car money on a watch (Rolex Submariner), and although I do have face-covering straps I put on it occasionally just to switch things up, ultimately I find myself drawn back to the factory steel bracelet.  Why?  Because it’s shinier and the whole world knows what’s on your wrist.  Actually that last part is a lie… I realized that 99.99999% of the people I encounter on a yearly basis couldn’t give two shits about an expensive watch, and they would probably be more impressed with a fluorescent band G-Shock… even if they were shown them side by side.  So I guess I’ll just default back to the “because it’s shinier” statement then.   It’s the small pleasures in life like catching the glare off of it while I’m driving, or temporarily blinding a MILF in Starbucks as I do one of those “Look at the watch but not actually the time” type checks, just because.

Even the goat in that video screenshot is peeping the old man’s steeze in his peripheral.

More info and pictures on the Victorinox website.  The price on the watch isn’t shown online, but it will be available in select stores soon. I’m guessing ~$300 territory.


Swiss Army decided to get in on the Camouflage trend with a host of knifes in various disruptive patterns.  Woodland, digital, mossy oak… check them out over at the SwissArmy website.

I’m more of a fan of single locking blade folders, and that’s all I carry now.  I have secretly missed those mini scissors on more than one occasion though, so maybe I should attach my classic red Swiss Army knife (same style as the one pictured above) back onto my keychain.

The Spartan model with a few more features is available at Amazon for only $17.50 USD.  Probably a good stocking stuffer for pretty much any guy, if you have any uncles or brothers etc.. that you need a small gift for.