Loud camouflage socks:


$40 over at Nice Laundry.

At the end of the day isn’t that #menswear life all about quietly announcing to other guys how superior you are, as often as possible?  If some ways happen to be inexpensive, then great.  Sure $40 per pair of socks isn’t cheap if you’re used to buying Costco 12-packs.  How many socks do you really need though?  I suppose the first question should be how often do you do laundry?  If you do laundry once a week, and want a bit of a buffer then 10 pairs of socks would probably do it.  I don’t have a specific laundry schedule, so I have like 30+ pairs and have even bought more instead of doing laundry.  I was actually thinking that I needed some nicer socks a while ago, so I’ll probably add at least a pair of these to my drawer.  Good to have on hand when you know you’re going to be chilling out in public, casually throwing an ankle onto your opposite knee where your denim raises up causing the sock to peek out.   Random people are not likely going to tell you how great your socks are, but when you catch them doing a sideways glance then quickly looking away you can chalk it up as a win.

Hat tip: Matt


Socrates.  A sock Kickstarter campaign inspired by declassified military technology:

Socrates Sock Co. employs the first business-casual application of Kevlar. These socks are for people that hate having to replace socks because of toe holes, drooping fabric, or worn bottoms. Most people wear socks every day, all day, but continue to buy flimsy products. Break the cycle! Your socks should be as sophisticated as you are.

Made In the USA too.  I know I’ll buy a few pairs if they are as durable as they sound.  I don’t wear through socks that quickly, but I do find it irritating even once they start to get thin.

As you can see (left) the Kickstarter campaign is already way over funded, but that doesn’t mean you can’t still get in on the action. A pledge of $25 gets you two pairs of socks (free shipping) and you choose the style/color.

I’m quite surprised I haven’t heard of someone else using this type of fabric technology in socks. It seems like such a natural application as long as the fibers are of comparable softness to what is used in regular socks.

I know that I really scrutinize design and presentation more than the average person, but in my opinion the guy behind Socrates could stand to have put a lot more effort into making his graphics, video presentation, and company website a lot more professional looking.