bathing ape

When in doubt, always throw camo on it ūüėČ

I’m continually surprised at the parties involved in some of these collabs. ¬†The Rolling Stones? ¬†I know they probably just¬†licensed¬†the lips and¬†tongue¬†logo¬†to A Bathing Ape, and had nothing to do with the actual creative direction… but still surprising.

The shirts are available at ZOZOTOWN. ¥7,140 ($90 USD) for the t-shirt, and ¥9,240 ($117 USD) for the 3/4 length.

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Japanese clothing brand A Bathing Ape‘s AAPE division teams up with Pepsi:

Collabs such as this are obviously just for fun, and I fully approve. ¬†I’d like to know what goes on behind the scenes with the agreement though… obviously Pepsi is a bigger company than BAPE so that’s a huge advantage gaining that much exposure for a streetwear brand. ¬†On the other hand a collaboration such as this gives Pepsi quit a bit of extra street cred. which is always a good thing to have in such a cutthroat industry.

Thoughts?

Source – Complex

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