haha Payless isn’t actually involved in the collab, but you’d never know it by looking at the shoes.  Come on Nigo!… Jeeeze.  This is when you know a higher end brand is struggling.  They begin to collab with low end brands who focus on pricing and distribution strategies aimed at the masses.  Sure millions will be made as the high end brand deviates from its original self, but at what cost?  Thought anything BAPE you had was unique?  Wait 6 months from now when junior high kids are getting their moms to pick up the AAPE rebranded / low end collab version of everything you own from stores like Zumiez, Payless, Target, and Walmart.

No word on the price of this shoe yet, but I’m sure none of you care anyway.  I sure don’t.

Hat tip: Sneaker News


Japanese clothing brand A Bathing Ape‘s AAPE division teams up with Pepsi:

Collabs such as this are obviously just for fun, and I fully approve.  I’d like to know what goes on behind the scenes with the agreement though… obviously Pepsi is a bigger company than BAPE so that’s a huge advantage gaining that much exposure for a streetwear brand.  On the other hand a collaboration such as this gives Pepsi quit a bit of extra street cred. which is always a good thing to have in such a cutthroat industry.


Source – Complex