A Bathing Ape AAPE x Pepsi Limited Edition Can Collab

MIL-STD-09-9-2012

Japanese clothing brand A Bathing Ape‘s AAPE division teams up with Pepsi:

Collabs such as this are obviously just for fun, and I fully approve.  I’d like to know what goes on behind the scenes with the agreement though… obviously Pepsi is a bigger company than BAPE so that’s a huge advantage gaining that much exposure for a streetwear brand.  On the other hand a collaboration such as this gives Pepsi quit a bit of extra street cred. which is always a good thing to have in such a cutthroat industry.

Thoughts?

Source – Complex

1 COMMENT - JUMP DOWN ↓ TO ADD YOUR OWN

Church September 11, 2012 at 05:36 pm

Badass!

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