Meet Asher, and his Krane “Asher hooded peacoat”:

The peacoat is coveted by all pretentious white guys named Asher, it’s built into their DNA.  Some Asher’s have the misfortune of not being born with a silver spoon in their mouth though, so they have to settle with a peacoat from the GAP or JCrew and pretend they are hot shit anyway.  Step up your hustle yung-budget-Ashers, and come correct this A/W13.

This Krane brand peacoat shits on basically all other peacoats I’ve ever seen.  How can a sub $200 joint compete with this masterpiece which not only has more closure buttons than average, leather elbow patches, and a split hood?  Those few details alone gently whisper “fuck your basic peacoat” to every guy you’ll walk by, and divert his girl’s attention to you in the process.  I didn’t say this life shit was going to be easy.  These are the breaks with lux peacoat ownership my friend.

$1001 over at Revolve Clothing.  Where that extra dollar was added to the price just to make you break a hundred and get obnoxious denominations of change back because Suzanne running the till only has 5s, 2s, and nickles.

Thoughts?