An interesting interview with some key people in the company:
Since 1953 Rothco has been pumping out clothing for the military, law enforcment, and the working man, all while remaining family owned and operated. Designer Jeff Staple from Staple Design sits down with the founder of the company, Milton Somberg to talk about the company’s place in the fashion industry.
Milton Somberg says that military surplus clothing is so popular because it is a well made product. I agree with him on that, but I’d have to say that kids though, are no doubt just eating it up right now because all of the musicians, rappers, and actors they like stay rocking camo. No matter what I think a lot of the popularity and staying power of it in street culture has to do with the repetitive nature of the patterns themselves. I hope at least some people who wear camouflage appreciate the history and its intended function.